UK: Wine development director leaves Pernod Ricard's UK unit

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The wine development director at Pernod Ricard's UK division is the latest casualty of the company's 'Project Allegro' cost-cutting programme.


Adrian Atkinson has left the company after holding the position for eight years, Pernod UK confirmed today (3 July). It was not immediately clear where Atkinson is heading next.

“Pernod Ricard UK confirms that Adrian Atkinson has left the business following eight years of service as wine development director,” a statement read today. “This is one of a small number of changes within the UK business across the commercial and marketing teams as part of the global Pernod Ricard project to deliver operational efficiency.

We would like to take the opportunity to thank Adrian for his loyal service and commitment to the business and wish him the greatest success for the future.”

Atkinson joined Pernod following the company's joint-acquisition of Allied Domecq with Beam in 2005. Prior to joining Allied in 2004, he was senior wine buyer at Sainsbury's.

Pernod unveiled Project Allegro earlier this year. The programme hopes to save Pernod EUR150m (US$205m) per year over the next three years.

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