USA: Wine Country Gift Baskets Implements Ecometry to Power Its E-Commerce Operations
"With our operations growing at a rapid pace, we needed an e-commerce solution that not only manages our current business, but enables us to enhance our presence in all of our sales channels," said John O'Brien, vice president of Wine Country Gift Baskets. "Smith-Gardner's Ecometry business suite is the only e-commerce solution specifically designed for direct sales operations and that offers true, real time front- and back-end integration. In our business, we needed a technology solution that manages customers interaction, as well as the entire fulfillment process."
Wine Country Gift Baskets offers a variety of wine baskets, chocolate confections, and gourmet foods to its corporate and individual customers. The company was founded in 1984 to deliver high-quality gift baskets to wholesale and retail chain stores, as well as directly to consumers. As the company expanded, it became apparent that the operation required a robust integrated application suite to extend its presence and ensure successful customer interactions. After extensive research to find the right technology for its burgeoning business, Wine Country Gift Baskets found that Smith-Gardner's Ecometry solution offered the most comprehensive functionality for managing its online store and catalog sales. Since the implementation of Ecometry, Wine Country Gift Baskets has experienced a more than 20 percent increase in order volume.
"We are pleased that Wine Country Gift Baskets has chosen Smith-Gardner as its technology partner," said Gary Hegna, chairman, president and CEO of Smith Gardner. "Ecometry's sophisticated platform provides a single view of the customer for Wine Country's Internet and catalog channels, allowing them to strengthen customer relationships. Ecometry ensures that every customer receives personalized service throughout the entire buying process, within all sales channels."
Smith-Gardner's Ecometry suite of applications, which evolved from its flagship WebOrder and MACS products, is focused on the customer and designed to build customer loyalty at each interaction point in the sales and service process. Ecometry understands and anticipates the needs of current and potential customers through the analysis of enterprise transaction data. By managing customer data from across the enterprise and external sources, companies can consolidate related data in the central database, analyze and predict trends as well as communicate with customers through multiple customer interaction channels. Ecometry's e-commerce applications allow multi-channel retailers to transform their online site into a true customer-centric Web experience combining data from various sources including Web sites, retail locations, catalog sales, e-mail and call centers. Ecometry's full integration provides significant performance and cost benefits with its complete implementation-to-execution strategy. By installing a fully integrated, turnkey solution, the time to market is a fraction of what it is when purchasing and implementing various point solutions.
About Wine Country Gift Baskets
Located in Fullerton, Calif., Wine Country Gift Baskets offers a wide array of custom gift baskets. From Caviar to Godiva chocolates as well as premium wines and Napa Valley cheeses, the Company combines the essential specialty gift items with beautifully packaged baskets delivered to destinations throughout the country. Wine Country Gift Basket's clients include Wal-Mart, Target, NFL Properties, COSTCO and Sams Club.
Smith-Gardner is the premier provider of end-to-end e-commerce solutions worldwide. Smith-Gardner's products and services ensure customer satisfaction and loyalty throughout the entire online shopping experience. Headquartered in Delray Beach, Florida, the Company was founded in 1988 and has several hundred clients in 17 countries. Smith-Gardner operates regional headquarters throughout the United States, Europe and Asia Pacific. The Company's global client base includes Nordstrom.com, Littlewoods, Hickory Farms, MicroWarehouse, KBKids.com, dELiA*s, Outpost.com, RedEnvelope.com, BigWords.com and DiamondDepot.com. Smith-Gardner products earned Best of Comdex awards in 1998 and 1999, a "Citation of Innovation" at Internet and Electronic Commerce Expo in '99, and an award for Best New e-Commerce and Internet Product of the Year at The International Direct Marketing Fair in March. For more information on Smith-Gardner, visit the Company's web site at www.smith-gardner.com.
This press release may contain forward-looking statements regarding the Company's business. Such statements are subject to various risks and uncertainties, including those risks set forth in the prospectus dated January 29, 1999, which was used in connection with the Company's initial public stock offering, which may cause results to differ from management's current expectations.
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