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Wine Australia lines up US$134.5m investment

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Wine Australia is to invest in the region of AUD175m (US$134.5m) in its wine industry over the next five years.

Wine Australia will invest millions in its wine industry

Wine Australia will invest millions in its wine industry

The trade body outlined the spend in its five-year strategic plan between 2015 and 2020.

Wine Australia has said there are two key objectives in its plan: Increasing the demand and premium paid for Australian wine, and increasing its competitiveness in the global market.

Wine Australia chair Brian Walsh said: "Over the next five years, we will annually invest somewhere in the order of AUD35m in research and development, building markets, disseminating knowledge, encouraging adoption and ensuring compliance as we work towards our goal of a united and prosperous Australian grape and wine community.

"Our investments will be guided by the strategic research priorities of the Australian grape and wine community and the Australian Government."

Wine Australia also released its annual operational plan 2015-16.

"In response to feedback from the wider grape and wine community," Walsh added, "from 1 July, the majority of our activities will be conducted under the name Wine Australia, our long-established brand used for our market development activities."

Last month, the wine trade hailed a free trade agreement between China and Australia.


Sectors: Wine

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