Wine Australia has appointed James Gosper to head up its US and Canadian operations from February 2009.

The newly created position is based in New York and will see winemaker Gosper responsible for the development, delivery and management of local market business plans in a bid do strengthen Wine Australia's market position, the body said today (22 December).

Gosper joins Wine Australia with more than ten years experience at Moët Hennessy, most recently employed in the US as senior brand manager. He has held positions in retail, cellar door, winemaking, education and management throughout his career.

Gosper said: "During the last two years, while I have been based in New York and travelling through the US and Canada, I have observed a vast under-representation of Australian wine."