William Grant & Sons initially parked the EMEA region four years ago

William Grant & Sons initially parked the EMEA region four years ago

William Grant & Sons has redrawn its global commercial structure, resulting in the promotion of its head of UK to lead Europe, the Middle East & Africa.

Previously, the UK-headquartered spirits group had divided its operations along Asia Pacific, North America and International lines, having done away with the EMEA unit in 2013. Earlier today, however, William Grant said it has reinstated the region, which will be joined by the Americas and Asia.

Subsequently, Rita Greenwood, the MD of William Grant UK & Ireland, will hold the same position but for EMEA.

Greenwood, who assumed the role at the start of last year, will be replaced by UK commercial director, Neil Barker.

Another move confirmed today sees Chris Mason, MD of developed European markets for the group, take a new position within the corporate affairs department.

"The new WG&S global commercial structure consolidates team responsibilities across markets, provides strong platforms for our common ways of working, and ensures that we are growing our own leadership capabilities internally," said CEO Simon Hunt. "Rita brings with her a wealth of experience and expertise, gained working in senior positions across WG&S and will be an excellent addition to our executive board."

Greenwood will join William Grant's executive board and will remain on the board of its France and UK divisions. Mason will also retain the chair of the UK board.

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