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William Grant & Sons to open warehouse pop-up for Sailor Jerry

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William Grant & Sons has launched a month-long pop-up for its Sailor Jerry spiced rum brand in an old Glasgow warehouse.

William Grants Sailor Jerry pop-up will showcase emerging artists

William Grant's Sailor Jerry pop-up will showcase emerging artists

Jerry's Open House will host musical performances, Sailor Jerry parties and competitions for up-and-coming artists and bands. William Grant said that emerging artists in Glasgow will also have a chance to have their work displayed on the walls as the venue attempts to "celebrate the city's thriving art and music scene".

The pop-up will run from 15 February to 15 March, and visitors will pay GBP5 (US$7) to get in.

In September, William Grant launched another tattoo-inspired bottle design for its Sailor Jerry rum brand in the UK market. The series pays homage to tattoo artist Norman 'Sailor Jerry' Collins. Sailor Jerry is made in the US from Caribbean rum that is blended with spices including ginger, cinnamon, clove and vanilla.

What are the key trends in rum? Click here to read just-drinks' rum essentials


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