News

William Grant & Sons to hand out free Hendrick's for cucumbers

Most popular

Campari and Cuervo - The next big spirits buy?

Spirits gift boxes will not be missed - comment

Remy Cointreau Performance Trends 2016-2020

White spirits trying to ride hard seltzer craze

just-drinks meets Stoli Group CEO Hugues Pietrini

MORE

William Grant & Sons is offering a free Hendrick's gin & tonic to UK consumers in exchange for a cucumber.

William Grant said the Hendricks activation is designed to raise the profile of cucumbers

William Grant said the Hendrick's activation is designed to raise the profile of cucumbers

The on-premise activation will take place at three UK bar chains, Young's, Balls Brothers and Alchemist, and celebrates 14 June's World Cucumber Day. Hendrick's is made with an infusion of cucumber.

William Grant said the bars will accept cucumbers of any species as currency in return for a Hendrick's & Tonic. The offer will run from 5pm to 8pm on Wednesday and is limited to one drink per person.

Hendrick's global brand ambassador Duncan McRae said: "For many years now Hendrick's has sought to elevate the many enigmatic qualities of the unassuming cucumber, due to the role it plays in our most unusual gin alongside the Bulgarian rose."

The campaign follows the launch of a new limited-editon Hendrick's. In May, William Grant unveiled Orbium, an expression with three new botanicals. The company will release 4,000 bottles of Orbium, distilled in 500-litre batches.

Why craft owes more to multinational brands than we're made to think – Comment


Related Content

William Grant & Sons' Hendrick's breaks out of gin with absinthe brand extension - just-drinks comments

William Grant & Sons' Hendrick's breaks out of gin with absinthe brand extension - just-drinks comme...

Four key takeaways from William Grant & Sons' UK market report - Focus

Four key takeaways from William Grant & Sons' UK market report - Focus...

"Drinking has its taboo side in India, but that's changing" - just-drinks speaks to William Grant & ...

Rocketing gin sales add fire to UK spirits - William Grant & Sons study

Rocketing gin sales add fire to UK spirits - William Grant & Sons study...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?