Kevin Abrook changes roles at William Grant & Sons on 1 September

Kevin Abrook changes roles at William Grant & Sons on 1 September

William Grant & Sons has created the role of global whisky specialist, innovation, with its current marketing head for whisky innovation set to fill the post.

Kevin Abrook, who previously worked for C&C Group's international division as marketing manager before joining William Grant in 2010, will move to the “bespoke role” at the start of next month. He will be charged with “exciting, informing and educating both trade and consumers about the company’s latest innovations,” William Grant said.

The brands currently in the firm's innovation portfolio are Kininvie, The Girvan Patent Still and William Grant & Sons’ Rare Cask Reserves. 

Abrook will also be involved in “developing brand new whiskies”.

When contacted by just-drinks, a spokesperson for the company said it has begun a recruitment process to find a new global marketing manager for innovation.

Last month, the firm's UK division changed its name from First Drinks to William Grant & Sons UK