TURKEY/UK: William Grant & Sons switches Turkish distribution

By | 23 July 2012

William Grant & Sons is changing distribution partners in Turkey

William Grant & Sons is changing distribution partners in Turkey

William Grant & Sons has confirmed details of a change of distributor in Turkey.

The spirits company said late last week that independent drinks group bT will handle its spirits in the country, starting from this month. When contacted by just-drinks today (23 July), a spokesperson for William Grant said that bT will be replacing Esmark as its distributor.

The Turkish firm will also be responsible for sales and marketing.

“There have been many changes recently within the competitive distributor landscape in Turkey,” said the William Grant spokesperson. “This is a market which William Grant sees as strategically significant. bT, and their strengths within the premium on-trade, offer William Grant a significant opportunity to step change our business and leap forward.”

bT was founded in 1974 as a specialist wine and spirits distribution company. Its portfolio of agency brands also includes Möet & Chandon, Dom Perignon, Russian Standard and Patron Tequila.

Expert analysis

William Grant & Sons in Alcoholic Drinks (World)

Despite being only ranked as the world’s 36th biggest spirits company with only less than 1% of volumes, William Grant has proved to be one of the most dynamic and successful spirits companies posting above average volume growth since 2006 The profile looks at its current position and what more it needs to do to continue its strong growth trajectory.

Sectors: Emerging markets – BRIC, Spirits

Companies: William Grant

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