William Grant & Sons has spent an undisclosed sum on buying Drambuie

William Grant & Sons has spent an undisclosed sum on buying Drambuie

William Grant & Sons has become the new owner of the Drambuie Scotch whisky liqueur brand.

The UK-based, family-owned spirits company confirmed this morning that it has acquired the Drambuie Liqueur Co Ltd, the owner of the liqueur. Financial details behind the transaction were not disclosed.

Earlier this year, Drambuie's owners, the MacKinnon family, said that it was looking to offload Drambuie, in order to help the brand "achieve its full potential". Subsequent speculation in July linked William Grant to a move for the liqueur, although the company declined to comment on the reports.

When contacted by just-drinks, a William Grant spokesperson said that the cost of the purchase would not be revealed, "at the request of the MacKinnons". For the time being, the spokesperson added, it would be "business as usual for the foreseeable future" for Drambuie's 21 employees.

“Drambuie is a natural fit for our portfolio,” said Stella David, William Grant's CEO. “We are delighted to be in a position to start to re-engage with existing drinkers and to connect the brand with an entirely new generation of consumers.”

The brand will join a spirits portfolio that includes the Grant's, Glenfiddich and Balvenie Scotch whiskies, Hendrick’s gin and Tullamore Dew Irish whiskey, which William Grant acquired from C&C Group in 2010 for EUR300m (US$367m).