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UK: William Grant & Sons revamps Glenfiddich packaging

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William Grant & Sons has unveiled a series of new packaging designs for its Glenfiddich 12, 15 and 18-year-old single malt Scotch whiskies.

The packaging of the 12-year-old now features foil gold borders and gold foiling on the triangular tube. The Glenfiddich 15-year-old, meanwhile, features foil gold borders on the tube and line drawings of three oak casks behind the copy.

The 18-year-old is now boxed in a more "premium" manner than the younger malts, the company said today (4 September), with gold borders and "intricate" designs.

Glenfiddich's global brand director, Michael Benson said: "Each and every one of our whiskies is attended to by the most experienced craftsmen, so it's only right that the packaging reflects this level of dedication and integrity.

"Packaging is vital in telling our story that is based on using time honoured techniques and innovation in whisky."

Last month William Grant & Sons lined up a distribution agreement with SPI Group in the Baltic countries. The company, which secured distribution of SPI's Stolichnaya vodka brand in the US late last year, said that SPI will handle distribution of its core global brands, Glenfiddich, Grant's and The Balvenie Scotch whiskies and Hendrick's gin, in Lithuania, Latvia and Estonia.


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