William Grant & Sons has lined up an on-pack promotion in the UK for its namesake Scotch whisky brand.

The company said today (3 February) that each bottle of Grant's blended Scotch whisky for sale in the UK off-trade will come packaged with a free 'Different Angle' glass.

Grant's has invested almost GBP100,000 (US$142,520) in the campaign, which will see 170,000 packs distributed in February to off-trade retailers across the UK.

"The campaign is inspired by our highly successful 'A Different Angle' brand platform and has been designed to deliver value back into the category and encourage further growth in 2009," said Harriet Knight, brand manager for Grant's at distributor First Drinks Brands.