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William Grant & Sons overhauls Grant's Scotch whisky range with new name and expressions

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William Grant & Sons to to rename its core Grant's expression as it rolls out a brand overhaul and new products for the blended Scotch whisky.

Grants Triple Wood replaces Grants Family Reserve in the brands portfolio

Grant's Triple Wood replaces Grant's Family Reserve in the brand's portfolio

From August, Grant's Family Reserve will be called Grant's Triple Wood. William Grant said the new name aims to highlight the use of three different ageing barrels in the Grant's production process. 

Meanwhile, Triple Wood will be joined by Triple Wood Smokey, which has the same ageing process but uses more peated whiskies in its blend. The expression is a new addition to the range and will roll out from the second half of this year with an SRP of GBP19 (US$25). Grant's Rum Cask Finish (GBP19) and Grant's 8 Year Old Sherry Cask Finish will complete the new line-up when they are launched from this month onwards. The rum cask expression is also a new product, however the Sherry cask replaces a previous Sherry cask Grant's that will be phased out, a spokesperson told just-drinks.

The products were announced alongside a global brand refresh for Grant's, which includes new packaging and a new communications campaign that focuses on the three-barrel ageing process. William Grant intends the new four-strong Grant's range to be its core expressions to help simplify the whisky's portfolio around the world. Global Travel Retail will continue to feature non-core Grant's products.

Grant's Triple Wood will use the same liquid as Grant's Family Reserve. The whisky is rested in three types of cask - virgin oak, American oak and refill Bourbon.

The news follows an announcement last month that William Grant is to bottle Grant's whisky in India. India-based Modi Distilleries is to ship Grant's in bulk to Modi's Uttar Pradesh distillery, where it will be bottled, packaged and sold nation-wide.

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