Tullamore Dew now has a global brand ambassador and manager

Tullamore Dew now has a global brand ambassador and manager

William Grant & Sons has created two global brand roles for its Tullamore Dew Irish whiskey.

The UK-based spirits company, which acquired Tullamore Dew from C&C Group last year, said today (12 May) that Shane Hoyne will move from Heineken to become global brand director. Hoyne has spent the last 13 years with the brewer, most recently as senior brand director for Heineken USA. He began his career with Grant’s of Ireland in the mid-1990s as brand manager for a portfolio, which at the time included Tullamore Dew.

The company has also appointed John Quinn as the first global brand ambassador for Tullamore Dew. Quinn has worked with Tullamore Dew for around 30 years in a variety of roles including regional director in markets including Latin America, Eastern Europe, France, Israel and the Middle East.

Separately, William Grant said it is lining up a “significant programme of investment” in the brand, which will see the launch of a worldwide advertising campaign later this year.