William Grant & Sons has partnered with celebrity chef and author Anthony Bourdain through its The Balvenie Scotch whisky brand, on a project to celebrate “craftmanship” in the US.

The “collaboration” includes Bourdain fronting a short series of films called 'Raw Craft', which will give a behind-the-scenes look into craftspeople in their workshops. The first episode - Borough Furnace - focusses on a New York metal casting workshop producing cast iron skillets.

"For me, there is deep satisfaction in seeing people, with a particular skill set and a real passion, produce a beautiful thing which is why I'm excited to be a part of these programmes in partnership with The Balvenie," said Bourdain.  

The chef and author will also curate The Balvenie 2015 Rare Craft Collection and select the next two Fellows for the American Craft Council.

Financial details of the tie-up were not disclosed. 

In its last set of full-year results, William Grant reported a 10.6% lift in group operating profits, off the back of a 5% rise in sales.

For an in-depth look at how the US spirits category performed last year, click here.