News

UK: William Grant launches new blended malt

Most popular

How will Diageo change Cuban rum?

Why rye whisky is set to go global - Comment

Blockchain in drinks traceability and beyond

How DNA testing will shape the future of drinking

Interview - Treasury CEO Mike Clarke - Part II

MORE

William Grant & Sons has launched a new blended malt whisky. The family-owned company announced the release of Monkey Shoulder late last week. The whisky will initially only be available on a limited release.

The whisky, named after an injury occasionally suffered in the past by the company's 'malt men,' uses malt Scotch Whisky from three distilleries. It will be crafted in batches of 27 casks.

In a statement, Guy Middleton, brand innovation manager at William Grant, said: "With the launch of Monkey Shoulder in the UK, we are looking to demystify malt whisky and offer new consumers an accessible, great-tasting malt that retains authenticity whilst breaking the more traditional malt mould."

Distribution will be limited to one on-premise wholesaler in London and two in Scotland for the initial six months. By July, the company expects 120 style bars will stock Monkey Shoulder. Off-premise sales will be limited to Selfridges, Peckham's in Scotland, other specialist off-trade and the Internet.

A 70cl bottle at 40% ABV will retail for around GBP18.99 (US$36.12).


Sectors: Spirits

Related Content

William Grant & Sons changes Ailsa Bay Scotch whisky liquid in brand overhaul

William Grant & Sons changes Ailsa Bay Scotch whisky liquid in brand overhaul...

William Grant & Sons overhauls Grant's Scotch whisky range with new name and expressions

William Grant & Sons overhauls Grant's Scotch whisky range with new name and expressions...

Rocketing gin sales add fire to UK spirits - William Grant & Sons study

Rocketing gin sales add fire to UK spirits - William Grant & Sons study...

"It's a slightly false choice to say that it is us or Jameson" - Interview, William Grant & Sons CEO...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?