UK: Will Interbrew Be Forced to Lose Two Prime Real Ale Brands?
With ink from the UKP 400 million Whitbread deal barely dry, rumours are beginning to circulate that Interbew will be forced to slice up to 5% from its market share.Sources close to the deal believe two prime real ale brands are poised for the chop; Wadsworth 6x and Flowers. With considerable brand equity invested in Flowers, and a long-standing licence agreement with Wadsworth, it is highly likely Interbrew will be looking for a buyer for Flowers rather than killing production.No spokesperson from the company was available for comment today but further announcements are expected imminently.just-drinks.com will be investigating the story further -- watch the site for details:
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Job cuts not the whole story at AB InBev - Comment
- The decline of the flagship beer brand - Comment
- Craft spirits shake-out will be just the beginning
- Interview- Veltins export manager Udo Bruns
- Concha y Toro's Q2 by region, brand - Focus
- Diageo revamps Gordon's gin bottle in UK
- Craft Brew Alliance poised for AB InBev takeover?
- Pernod deal rescues Corby's FY
- Diageo's Guinness Rye Pale Ale - NPD
- AB InBev to cull 5,500 jobs after SABMiller buy
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages