UK: Will Interbrew Be Forced to Lose Two Prime Real Ale Brands?
With ink from the UKP 400 million Whitbread deal barely dry, rumours are beginning to circulate that Interbew will be forced to slice up to 5% from its market share.Sources close to the deal believe two prime real ale brands are poised for the chop; Wadsworth 6x and Flowers. With considerable brand equity invested in Flowers, and a long-standing licence agreement with Wadsworth, it is highly likely Interbrew will be looking for a buyer for Flowers rather than killing production.No spokesperson from the company was available for comment today but further announcements are expected imminently.just-drinks.com will be investigating the story further -- watch the site for details:
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