Click through to view all four Whyte & Mackays Vladivar Flavours

Click through to view all four Whyte & Mackay's Vladivar Flavours

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Whyte & Mackay's Vladivar Flavours

Category - Spirits, vodka-based, flavoured, 20% abv

Available - From this month

Location - UK

Price - RSP of GBP10 (US$15.50) per 50cl bottle

Distribution - Whyte & Mackay

Whyte & Mackay has introduced four flavours to its Vladivar vodka stable. The variants, which cannot be called vodka due to their abv, comprise apple & pear, blackberry, blueberry & raspberry, lemon & lime, and raspberry & vanilla.

The range has been designed using “detailed consumer insight” to create flavour combinations that appeal to both men and women.

The launch will be supported with national advertising and a voucher campaign in consumer magazines such as Nuts, Zoo, Heat and Ok.