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Product Launch – GLOBAL: Whyte & Mackay's The Dalmore - Sirius

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Whyte & Mackay's The Dalmore - Sirius

Category - Spirits, Scotch whisky, 1951-vintage, single malt, 45% abv

Available - From 5 October

Location - Only 12 decanters have been produced. Sirius will be available to private buyers and through a limited network of World Duty Free (WDF) stores

Price - GBP10,000 (US$15,895) per bottle

Distribution - The Dalmore and World Duty Free

"The international market for high-end luxury products which have an investment value is buoyant - and the finest whiskies are playing an increasingly dominant role in this sector," said The Dalmore's brand director, David Robertson.

"Our partnership with World Duty Free allows us to reach an elite group of investors and whisky aficionados across the globe. We will be focusing on key target markets in Taiwan, the US and France."

Sirius will be launched in the flagship WDF store at Heathrow Terminal 5.


Sectors: Spirits

Companies: Whyte and Mackay

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