Whyte & Mackays Blended Scotch Whisky & Cola

Whyte & Mackay's Blended Scotch Whisky & Cola

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Whyte & Mackay's Blended Scotch Whisky & Cola

Category - RTD, spirits, Scotch whisky with cola, 4.5% abv

Available - From this month

Location - UK

Price - RSP GBP1.70 (US$2.60) per 250ml can

The launch of the RTD represents Whyte & Mackay's first step into the pre-mix category.

Each can will be sold individually in store, but will come in a shelf-ready pack. The product will also be made available to the on-trade.

“Having whisky ready mixed means that consumers who wish to only have one drink can do so without opening a large bottle of cola which may then go flat,” said John Bradbury, Whyte & Mackay's off-trade sales director.