Whyte & Mackay is targeting wealthy tourists at The Dalmore

Whyte & Mackay is targeting wealthy tourists at The Dalmore

Whyte & Mackay has lined up a GBP1m investment at The Dalmore distillery in Scotland.

The Scotch whisky firm, which is owned by India's UB Group, said yesterday (5 August) that the GBP1m (US$1.6m) injection is part of a two-year programme to refurbish the visitor centre and shop, improve key distillery buildings, enhance signage and invest in training for tour and distillery staff. The aim is to build on the financial success of the visitor centre which has seen profits rise by more than 400% and the spend per head from each visitor double in the last two years, Whyte & Mackay said.

“With ... the distillery investment, we are making some real and tangible contributions to the north of Scotland economy,” said David Robertson, director of rare whiskies at Whyte & Mackay. “Imagine if we have an amazing visitor centre attracting the wealthiest clients in the world who will spend money locally.”

Last month, Whyte & Mackay teamed up with Burn Stewart Distillers in Taiwan. The company will distribute and promote The Dalmore in the country for Whyte & Mackay.

Whyte & Mackay's operating profits rose to GBP5.9m (US$9m) for the three months to the end of June, from GBP5.44m in the same period of 2009, UB Group announced in July.