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UK: Whyte & Mackay takes on Pinky in UK

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Pinky, the pink Swedish vodka brand, is to be distributed in the UK by Whyte & Mackay following the acquisition of the brand by Whyte & Mackay's parent company UB Group.

UB Group announced this week that it had acquired a controlling stake in Pinky, which is produced in Sweden by a group of wine tasters.

"We are delighted to have added such an exquisite brand to our portfolio," said Rosslynn Law, Whyte & Mackay's UK brands integration director. "It's not everyday that you are able to bring in a super-premium vodka, especially as one as unique and special as Pinky."


Sectors: Spirits

Companies: Whyte and Mackay, The UB Group

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