Whyte & Mackay has attained sole Scotch whisky pouring rights in the official drinks tent at Cowes Week.

The company said today (25 July) that, as well as gaining exclusive rights at the August sailing event, it has also gained listings in a number of bars in and around Cowes. The increased presence will be backed by sampling and external branding.

Whyte & Mackay customer marketing director Nick Gaskin said: "Sailing is a highly aspirational activity and has a great sense of community, glamour and sociability, which mirror the brand attributes of Whyte & Mackay. In terms of audience figures, it is the third largest international competitive sporting event behind the Olympics and the FIFA World Cup, giving our brands excellent access to large international audiences."

Cowes Week starts on the 2 August and will last for 10 days.