News

Whyte & Mackay lines up Jura ad campaign for UK

Most popular

Another drinks CEO steps down - But, why?

Pernod Ricard Performance Trends 2014-2018 - data

A-B InBev - getting ready for Heineken in China?

What's coming up in soft drinks in 2019?

MORE

Whyte & Mackay is to run a new TV ad in the UK for its Jura single malt.

The new ad will air in December

The new ad will air in December

The Scotch whisky producer said today the ad will run from 4 to 24 December and target consumers ahead of the winter holidays. The campaign will be supported by editorial in online and print media, as well as on social media.

Whyte & Mackay will also release limited-edition cartons for Jura's Origin and Superstition expressions, and a 70cl pack with branded glasses for the convenience channel. A new 20cl twin pack will feature Origin and Superstition.

In May, Emperador agreed to acquire Whyte & Mackay from Diageo-controlled United Spirits for GBP430m (US$729m). The deal has yet to complete.


Related Content

Editor's Viewpoint - Emperador's Move for Whyte & Mackay: Surprise Surprise

Editor's Viewpoint - Emperador's Move for Whyte & Mackay: Surprise Surprise...

This week in spirits & wine, featuring a healthy H1 for US wine exports, Diageo's latest start-up investment and just-drinks reports from Cape Wine 2018

This week in spirits & wine, featuring a healthy H1 for US wine exports, Diageo's latest start-up in...

In the Spotlight - Diageo's Whyte & Mackay Offer Heads Off UK Watchdogs

In the Spotlight - Diageo's Whyte & Mackay Offer Heads Off UK Watchdogs...

Comment - Whyte & Mackay Sale No Great Shakes for Diageo

Comment - Whyte & Mackay Sale No Great Shakes for Diageo...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?