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Whyte & Mackay lines up Jura ad campaign for UK

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Whyte & Mackay is to run a new TV ad in the UK for its Jura single malt.

The new ad will air in December

The new ad will air in December

The Scotch whisky producer said today the ad will run from 4 to 24 December and target consumers ahead of the winter holidays. The campaign will be supported by editorial in online and print media, as well as on social media.

Whyte & Mackay will also release limited-edition cartons for Jura's Origin and Superstition expressions, and a 70cl pack with branded glasses for the convenience channel. A new 20cl twin pack will feature Origin and Superstition.

In May, Emperador agreed to acquire Whyte & Mackay from Diageo-controlled United Spirits for GBP430m (US$729m). The deal has yet to complete.


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