International growth at Whyte & Mackay prompts marketing appointment

International growth at Whyte & Mackay prompts marketing appointment

Whyte & Mackay has moved to create the position of marketing director for its international markets.

The Scotland-based firm, which is owned by India's UB Group, confirmed earlier today (22 March) that Denise Dewar will make an internal move to assume the role. Dewar started with Whyte & Mackay last year with a remit to manage the consumer and trade marketing for the firm’s global portfolio.

Prior to joining Whyte & Mackay, Dewar was with Brown-Forman, where she held roles including marketing director for Jack Daniels.

The marketing directorship is a new role which was created “in response to the increasing workload and demand from international markets such as US, India and Asia”, a spokesperson for Whyte & Mackay told just-drinks this afternoon.