Market research
Whyte & Mackay has followed last week's on-trade sales appointment with an addition to its marketing team.
The UK spirits group said yesterday (7 February) that Michelle Audette is to assume the position of international brand director.
Audette has previously worked in brand planning at Allied Domecq Europe and as brands director for Allied Domecq global duty-free.
"Michelle is a significant addition to our marketing team," said Richard Hayes, Whyte & Mackay's marketing director. "Her wide experience in international brand management is a real asset to Whyte & Mackay, as we look to re-launch our brands globally."
"This is an exciting time to join Whyte & Mackay and I am delighted to be part of this dynamic new team," said Audette. She will be based at the company's Glasgow headquarters.
Last week, the company announced the appointment of David Brown as sales director for its UK on-trade business.
Sectors: Spirits
Companies: Allied Domecq
