Whyte and Mackay Ltd today announced a £1m five-year deal with Hibernian Football Club that will see the company's sales, marketing and customer service team move into offices within the football club's away stand.

The 65-strong Whyte and Mackay employees will move into 6,500 sq ft at Easter Road, the Away Stand renamed the 'Whyte and Mackay Stand'. As part of the deal Whyte and Mackay's eponymous flagship brand will appear on Hibernian shirts next season.

Vivian Imerman, chairman and chief executive of Whyte and Mackay, said:
"This is a great deal for the company, for the brand and for Hibernian, particularly at a time when many companies are moving sales and marketing talent south.

"We were looking for suitable space to house the sales, marketing and customer service team in what at the outset we thought would be a straightforward property transaction within the Edinburgh area.  What we now have is excellent accommodation facilities with plenty of parking and the added bonus of significant branding rights to promote the Whyte and Mackay brand.

"The deal with Hibernian further upweights our marketing activity behind Whyte and Mackay and forms part of the £50m investment programme announced back in July behind our core brands. 

The sales, marketing and customer service team are currently based at Whyte and Mackay's offices and bottling plant in Salamander Place, Leith and will move into Easter Road by September. 

The company announced in July that it was to consolidate its bottling operations into Grangemouth with the opening of a £20m state-of-the-art facility on its existing site which is expected to be operational from early next year.