Market research
White Rocket Wine Company has readied a super-premium Chardonnay from California.
The Napa-based company confirmed today (26 June) that Geode, made from grapes from vineyards in Santa Barbara County, will target "savvy young wine consumers... to discover the treasure within".
"Chardonnay is the most popular wine in the US, with a 22% share of the total wine market, and it's also the number-one white wine sold on-premise," said White Rocket's vice president of marketing, Mark Feinberg. "Dollar sales of super and ultra-premium Chardonnays grew 8% off a huge base in 2007, four times the rate of the total Chardonnay category. With established wine drinkers continuing their love affair with Chardonnay and sophisticated Millennial Generation consumers seeking exciting, environmentally conscious new brands, the time is right for wine lovers to discover Geode."
White Rocket was formed in 2006, and focuses on developing new brands that appeal especially to Millennial-generation wine consumers. In addition to Geode, White Rocket markets Horse Play, AutoMoto, Silver Palm, Camelot, Dog House, Ray's Station, Pepi, Tiz Red and Tin Roof Cellars.
Sectors: Wine
