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US: White Rock expands Pinnacle range

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White Rock Distilleries has expanded its Pinnacle flavoured vodka range.

Pinnacle cherry lemonade and tropical punch will bring the brand's flavour range to 21, the company said today (24 June).

"We have seen success in the past," said Bill Dabbelt, president of White Rock Distilleries. "Kiwi strawberry is our number three selling Pinnacle flavour. We are confident the two new flavours we developed will be a phenomenon in the vodka category."

White Rock said Pinnacle doubled its case sales in 2008 and hopes to sell 1m cases by the end of 2009.

Based in Maine in the US, White Rock also owns Tortilla Tequila, Pinnacle rum as well as the Pinnacle French vodka brand.


Sectors: Spirits

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