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Westward American whiskey makes Asian debut

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US craft distiller Westward has lined up the launch of its namesake American single malt whiskey in Singapore.

Westward American single malt whiskey has made the jump from Australia to Singapore

Westward American single malt whiskey has made the jump from Australia to Singapore

The Oregon-based company, which is backed by Diageo's incubator business Distill Ventures, said earlier today that Westward single malt is now available in several on-premise outlets in Singapore. Among the bars stocking the expression are Manhattan Bar, Six Senses Maxwell and Bar Stories.

Westward single malt is also available to buy online in the city-state through the dyspatchr.com alcohol e-tailer.

"Following a successful launch in Australia, we're thrilled to bring Westward Whiskey to Asia with our launch in Singapore," said Christian Krogstad, Westward's founder & master distiller. "We're seeing a lot of excitement for American single malts … around the world …  and look forward to expanding that here in Singapore."

Distill Ventures, which works exclusively for Diageo in the drinks arena, pumped an unspecified sum into Westward last year. The distiller's founders and investors retained majority ownership and continue to run the business independently.

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Sectors: Spirits

Companies: Diageo

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