Product Launch - UK: Weston Cider's Rosie's Pig

By | 26 April 2013

Click through to view an image of the product

Click through to view an image of the product

Westons Cider's Rosie's Pig 

Category - cider, cloudy, draught, 4.8% abv 

Available - From June 

Location - UK, on-trade 

Price - Dependent on outlet 

Distribution - Westons Cider 

Herefordshire-based cidermaker Westons is to launch a new lower abv version of its cloudy cider Old Rosie, called Rosie's Pig. 

The 4.8% draught cider is being introduced in the UK on-trade in June, after Westsons said research showed there is room for an "entry-point" cloudy cider. "Consumers want to take the step from premium mainstream ciders, but there's a gap in the market for a product that introduces consumers to the cloudy cider category," a spokesperson said. 

At a briefing in London earlier this week, Westons' commercial director Roger Jackson said the company is looking at the export opportunity in China, but that Australia remains its sole focus for overseas business.  

Last year, the company updated its pacakging for Old Rosie

Expert analysis

Cider & Other Fruit Wine Production in the UK - Industry Market Research Report

Firms in this industry produce cider from cider apples and other ingredients. The industry also covers the production of pear cider and ciders flavoured with other fruits.

Sectors: Beer & cider, Product launches

View next/previous articles

Currently reading -

Product Launch - UK: Weston Cider's Rosie's Pig

There are currently no comments on this article

Be the first to comment on this article

Read further items in this columns

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page