News

US: West Indies Rum Distillery reorganises Cockspur Rum in US

Most popular

Remy Cointreau Performance Trends 2016-2020

Why COVID-19 has restored plastic's popularity

COVID-19 a double-edged sword for CBD

Campari and Cuervo - The next big spirits buy?

How drinks companies can trump the water fountain

MORE

The owner of Cockspur Rum, West Indies Rum Distillery, has targeted future growth for the brand in the US.

The Barbados-based company said earlier this week that it has appointed former Moet Hennessy UK MD David Meyers to run Cockspur Rum USA. West Indies Rum Distillery (WIRD) has also returned the brand's bottling, which used to take place in the US, back to the distillery.

Prior to joining Cockspur Rum USA, Meyers had been at MAP Consulting, having spent ten years with Remy Cointreau initially as managing director of Mount Gay Distilleries in Barbados. Subsequent to this, he was president and CEO of Remy’s US distribution company, and also spent time at Moet Hennessy UK.

In his new position, where he will be responsible for sales and marketing in the US, Meyers will report directly to company chairman John Taylor.

“Our goal is to more than double our sales volume in the US over the next few years,” said Meyers. “Our initial priority will be in our core markets of Florida, New York and the Pacific north-west.”

WIRD has also appointed MHW as the importer of record for its brands, while Savvy Drinks, a marketing and public relations firm specialising in spirits, has been retained to help build brand awareness with the trade and the consumer.

Cockspur Rum is also available in the UK, Bermuda, Western Europe, and Australia.


Sectors: Spirits

Companies: Remy Cointreau, Cointreau

Related Content

Why rum producers should ignore their past to win in the future - comment

Why rum producers should ignore their past to win in the future - comment...

What does rum need to do to recognise its potential? - Comment

What does rum need to do to recognise its potential? - Comment...

Moet Hennessy sales decelerate in Q4 as 2019 finishes up - results data

Moet Hennessy sales decelerate in Q4 as 2019 finishes up - results data...

Hemingway Rum Co outlines European expansion plans with production ramp-up - Rum in Europe data

Hemingway Rum Co outlines European expansion plans with production ramp-up - Rum in Europe data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?