News

EUROPE: West Indies rum body launches EUR5m provenance push

Most popular

Should Campari Group be renamed Aperol Group?

Campari Group's Aperol Q3 bonanza - Comment

just-drinks' M&A database - Oct 18

Spirits brands must keep an eye on China

MORE

The West Indies Rum & Spirits Producers Association (WIRSPA) is to spend EUR5m (US$6.7m) on a fresh campaign backing the trade body's provenance marque across Europe.


Related Content

Why is the rum category telling the wrong story? - Comment

Why is the rum category telling the wrong story? - Comment...

"If there's one rum brand that can legitimately play in the super-premium segment, it's Mount Gay" -...

The Jamaica effect - How Appleton Estate is premiumising rum - Interview, Campari Group CEO Bob Kunze-Concewitz, Part I

The Jamaica effect - How Appleton Estate is premiumising rum - Interview, Campari Group CEO Bob Kunz...

Today's Market Trends - Rum Essentials, Part II

Today's Market Trends - Rum Essentials, Part II...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?