EUROPE: West Indies rum body launches EUR5m provenance push

By Andy Morton | 14 June 2013

The West Indies Rum & Spirits Producers Association (WIRSPA) is to spend EUR5m (US$6.7m) on a fresh campaign backing the trade body's provenance marque across Europe.

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The West Indies Rum & Spirits Producers Association (WIRSPA) is to spend EUR5m (US$6.7m) on a fresh campaign backing the trade body's provenance marque across Europe.

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