Wesfarmers, the owner of Coles Liquor, is to spend AUD94m (US$88m) restructuring the Australian alcohol retail outlets.

The company said this week the work will include “reshaping the store network and rationalising product ranges”. Wesfamers hopes to improve the customer experience and increase productivity with the investment, it said.

The money is part of an AUD774m write-off on the liquor outlets and Wesfarmers' Target department stores, which was announced in a regulatory statement.

According to a study released in April, alcohol consumption rates in Australia have fallen to their lowest point in 15 years.