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UK: Wells and Young’s extends Kirin deal

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UK beer maker Wells and Young's Brewing Company has renewed its licensing deal with Japanese brewer Kirin, securing long-term brewing, sales and marketing rights for the super-premium Japanese lager, Kirin Ichiban.
 
"We are delighted to continue this relationship with Kirin Worldwide," said Nigel McNally, managing director of Wells and Young's. "We first started working with Kirin 1993, and since that time, have significantly increased distribution. Kirin Ichiban is one of the UK's most sought after ultra-premium lagers, and we have worked hard with the marketing plans to make sure that its identity remains so."
 
Kirin Ichiban uses the Ichiban Shibori brewing method, which involves only pressing ingredients once in the production process. The company's Bedford brewery is one of only three breweries in the world that has the capability to brew using the Ichiban Shibori method.

Kirin Ichiban is only sold in the on-premise market in the UK.


Sectors: Beer & cider

Companies: Kirin Brewery Co.

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