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Welcome to the new look just-drinks.

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The changes you see before you are the culmination of over a year's hard work here at just-drinks Towers and we believe respond directly to the intelligence needs of the modern drinks industry. Our aim, with this relaunch, is to cement the reputation of the just-drinks readership as the world's most informed drinks executives.

'Revamp', 'redesign' or 'relaunch' are terms used pretty indiscriminately by publishers these days. But, as you explore the new just-drinks site over coming weeks, you'll see that this isn't merely a tweak to the look of the publication, but a major expansion of the service we deliver. The drinks industry never stands still and neither does digital publishing – the improvements you see here are a reflection of that pace of change.

At the cornerstone of the new site is an understanding of the changing needs of the digital reader, how they search for industry information, and what they need from our service.

When we launched just-drinks ten years ago, publishing was dominated by the print market. Trade magazines delivered otherwise hard-to-find content through the letter box. just-drinks was a pioneer in a digital revolution that sounded the death knell to the idea that print was the most effective and efficient way to get essential industry news to an audience.

In the ten years since, just-drinks has cemented a reputation for high quality journalism, delivered to daily deadlines, via the latest technology on the market.

However, changes to the digital world in the last few years have altered the publishing landscape once again. Content on the drinks industry is no longer hard to find, and it's often out there free of charge.

The challenge now for the drinks executive is an overload of information, much of it of moderate quality and re-hashed from publication to publication. The question is not “how do I find information?” but of the vast sources, “who do I trust?” and “where do I find quality?”

Clearly the challenge for just-drinks, as we continue to evolve to the best interest of our reader, is to deliver unique content that produces a clear return on investment for you.

The key is understanding the difference between information that is freely available across the web and insight and intelligence that genuinely provides a competitive advantage. “Information is something interesting you don’t know what to do with”, a digital media expert recently said, “insights and intelligence prompts and enables a decision; it puts information into context where you are urged to act.”

just-drinks will never ignore the information - we understand you still need to know what has happened. But, where we differ from our competitors, and what this new site delivers in spades, is the insight and intelligence you require to put the latest developments in context and take your business decisions quickly and correctly. Reporting the news has always been the cornerstone of successful B2B websites. But, put simply, it is no longer enough.

Enough of the theory. What does this mean in practice?

Take a look at our new menu and you'll see how heavily weighted our content now is to opinion, comment, analysis, interviews and briefings. Our collection of regular columnists will deliver an enviable array of analysis and comment that we believe will be unsurpassed in the industry.

Coming from a wide range of disciplines and specialities they include:

Chris Losh, former editor of Wine Magazine and current editor of Imbibe

Annette Farr, news editor of Soft Drinks International

Richard Woodard, freelance spirits writer and former editor of Wine & Spirit International

Larry Nelson, editor and publisher of Brewer's Guardian

They are joined by our global network of contributors and specialists, which cover markets including India, France, Spain, the US, the EU and Australia.

Our search facility too has been radically overhauled. Companies, sectors and issues: these are the means by which readers seek for and mentally dice up drinks intelligence. Our navigation now includes direct access to information by company or sector/topic. Furthermore, searching and browsing includes the option to continually drill-down via company or sector/topic until you find the insight you need.

This is just the start. Throughout 2010 and 2011 we will continue to invest in unique, high quality analysis, data and tools to help you keep your edge.

There is much to discover about the new just-drinks and we hope that, over the next few weeks, you'll let us know what you think about the service. We believe it's a platform that will deliver on the news, analysis and research needs of the drinks executive.

But, of course, you will be the judge of that and we'd like to hear your verdict.

Chris Brook-Carter
Editorial Director
Aroq (publisher of just-drinks)


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