TFWA: We would not have sold to a whisky firm - Bruichladdich CEO
Bruichladdich was sold to Remy Cointreau earlier this year
The new head of Bruichladdich Distillery has said that the Scotch producer accepted Remy Cointreau's takeover bid because the French firm did not have a presence in whisky and would not tell the Scotch firm how to operate.
Remy Cointreau, which paid GBP58m (US$90.3m) for the Islay-based Scotch producer earlier this year, “totally got us, and what we are trying to do,” said Simon Coughlin, who took over from fellow co-founder Mark Reynier once the deal had completed. “If a whisky company had come along and offered the same kind of money, it would have been an incredibly difficult decision to sell,” Couglin told just-drinks yesterday (24 October) at the TFWA exhibition.
“I don't think we would have done (it).”
Coughlin also said that Remy's CEO, Jean-Marie Laborde, insisted that Bruichladdich retain its “fiercely independent” bottle slogan after Coughlin removed it from a presentation to his new boss following the sale. “He wants us to retain that independent streak that puts us at the cutting edge,” Coughlin said.
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