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GERMANY: Warsteiner seeks beer partners

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Warsteiner Brauerei Haus Cramer KG (Warstein), Germany's largest private brewery, wants to forge a "star alliance" on the international beer market in a bid to increase beer exports according to a report by a German newspaper.

The report claims that Frank Spitzhuettl, Warsteiner sales director said that cooperation with foreign breweries wanting to remain independent and private had to be found, as cooperation in the area of sales would provide a rapid increase in beer exports without financial expenditure.

Spitzhuettl continued to say that drinks wholesaling was decisive for beer sales in catering and therefore share stakes in specialist wholesalers were an option to safeguard and expand draught beer sales.

Warsteiner, which generated an unchanged turnover of DM 981m (US$451m) in 2000, is also looking for partners in Germany.




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