EUROPE: Warsteiner Group tees up for Germany golf presence

By | 16 April 2013

Warsteiner has teamed up with European golf

Warsteiner has teamed up with European golf

Warsteiner Group has widened its namesake brand's sponsorship deal with the PGA European Tour to include a tour event in Germany for the first time.

The Warsteiner Brewery will host a lounge and beer garden at Munich's BMW International Open from 18-21 June, the group said today (16 April). The announcement follows Warsteiner's extension last month of its PGA European Tour deal for a second year.

“Historically, the Warsteiner Brewery has engaged in many international sponsoring and partnership endeavours in the sports world,” Warsteiner's head of events, Thorsten Terlohr, said. “Golf is increasingly gaining appeal with consumers of all ages.”

Terlohr added that the group's main focus will be on next month's BMW PGA Championship at Wentworth, Surrey, and September's KLM Open in Zandvoort, near Amsterdam.

Expert analysis

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