IRELAND: Warning issued over fake Smirnoff Red

Most popular

Hard coffee founder details Diageo lessons

The just-drinks Analyst returns

How will Diageo change Cuban rum?

The just-drinks Analyst returns

Interview - Treasury CEO Mike Clarke - Part I


Ireland's health authorities have issued a warning to businesses and consumers after discovering a “small quantity” of fake Smirnoff Red Label circulating in the market. 


The Food Safety Authority of Ireland (FSAI) said yesterday (18 December) that it had identified the counterfeit product on sale in shops and pubs. Tests did not show “harmful ingredients” in the one-litre bottles found so far, but the abv for the fake Smirnoff is 32% instead of the genuine product's 37.5% abv, the FSAI said. 

The counterfeit product is also labelled “Produced in Ireland”, whereas legitimate bottles less than 18 months old list the UK as region of origin, the authority said. The labels on the fake bottles are also "inferior", it said. 

The FSAI added: “The analysis carried out to date on the counterfeit product has not identified specific food safety hazards. However, the source of the alcohol and where it is being produced (or) bottled is unknown and there may be contaminants in other batches.”  

Ireland is among Smirnoff's top global markets, according to the brand's owner, Diageo. 

Sectors: Spirits

Companies: Smirnoff

Related Content

New Coke returns - The power of nostalgia over consumers - Consumer Trends

New Coke returns - The power of nostalgia over consumers - Consumer Trends...

Diageo targets Millennials for Smirnoff growth

Diageo targets Millennials for Smirnoff growth...

"When people come to Pinterest, they are at a point where they are interested in a product, service ...

Are we kidding ourselves over craft spirits? - Comment

Are we kidding ourselves over craft spirits? - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?