News

ROMANIA: Warm weather puts beer market back in growth

Most popular

Four tips on how to start a CBD-beverage company

just-drinks' Mergers & Acquisitions database - Oct

Can alcohol slow the onset of dementia? - analysis

Interview CEO of CBD beverage firm W*nder

Is Molson Coors set to pivot away from beer?

MORE

The Romanian beer market grew by 4% in the first half of the year, according to the country's national brewers association.

The growth follows a “long period” of decline, the Brewers of Romania Association said yesterday (12 September) without giving specific details. The five members of the association, which includes Heineken Romania, saw volumes rise by 5.4% in the first six months of 2012, the association said.

“After a long period in which the beer market has been deeply marked by an unfavourable economic context, and four years after the onset of recession, the first increase has been recorded,” association president Hezy Ovadia said.

Romanians drank 8.3m hectolitres of beer in the first half of the year. Some 7.8m hectolitres was produced by association members.

Ovadia put the rise down to warm weather and the Euro 2012 football tournament held in Poland and Ukraine in June.

However, the association warned the growth may not stick.

“I think that Romanians' pockets are still affected by the (financial) crisis, so it is hard to predict what will happen next”, said the association's GM, Constantin Bratu.

In Romania, domestic beer accounts for 98.4% of the total market, the highest level in the country's food and drink industry, the association said.


Sectors: Beer & cider

Companies: Heineken

Related Content

The beer category in Australia - Market & brand data

The beer category in Australia - Market & brand data...

"The craft beer buying spree created some confusion in the marketplace" - just-drinks speaks to Paul...

Is Japan's beer market coming back to life? - Comment

Is Japan's beer market coming back to life? - Comment...

Why low-alcohol is the next growth opportunity for beer - Comment

Why low-alcohol is the next growth opportunity for beer - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?