ROMANIA: Warm weather puts beer market back in growth

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The Romanian beer market grew by 4% in the first half of the year, according to the country's national brewers association.

The growth follows a “long period” of decline, the Brewers of Romania Association said yesterday (12 September) without giving specific details. The five members of the association, which includes Heineken Romania, saw volumes rise by 5.4% in the first six months of 2012, the association said.

“After a long period in which the beer market has been deeply marked by an unfavourable economic context, and four years after the onset of recession, the first increase has been recorded,” association president Hezy Ovadia said.

Romanians drank 8.3m hectolitres of beer in the first half of the year. Some 7.8m hectolitres was produced by association members.

Ovadia put the rise down to warm weather and the Euro 2012 football tournament held in Poland and Ukraine in June.

However, the association warned the growth may not stick.

“I think that Romanians' pockets are still affected by the (financial) crisis, so it is hard to predict what will happen next”, said the association's GM, Constantin Bratu.

In Romania, domestic beer accounts for 98.4% of the total market, the highest level in the country's food and drink industry, the association said.

Sectors: Beer & cider

Companies: Heineken

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