USA: Want Spring Water, Whole Spring Water and Nothing But Spring Water? Apparently -- So Does Everyone Else

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Bottled water industry giants are taking an unprecedented back seat to relative newcomer Trinity Springs Ltd., according to SPINS (Spence Information Systems), the national sales data tracking service.

They recently released their April report, which shows that the best-selling packaged still water in natural food stores throughout America is the TRINITY 1.5 liter bottle -- placing it at No. 1 -- ahead of Evian, Poland Springs and Volvic.

Trinity Springs Ltd., which only started marketing TRINITY in August 1998, has taken their TRINITY brand nationwide and to the top of the charts by doing to their water what no one else does: Nothing. No processing. No disinfection. No additives.

All bottled waters in America are disinfected before they are bottled. TRINITY is the only spring water bottled and sold in the United States without any disinfection -- leaving the water in its live, organic state. The water comes from a rare, naturally pristine source in south central Idaho that is free of pathogens, so the water does not require processing before it is bottled.

Consumers seem impressed, as evidenced by TRINITY'S fast, steady climb in popularity over 1 1/2 years.

The brand loyalty behind TRINITY flies in the face of the recent rhetoric around Aquafina from Pepsico that "their research" shows that Americans don't care about source. On the contrary, Trinity Springs Ltd. believes its slogan "Source Matters" says it best. As the SPINS data indicates, American consumers appear to agree.

TRINITY is ancient, geothermal spring water (more than 16,000 years old) that is protected from modern pollutants by its environment. It comes from the 23,000 square mile, 20-mile deep massive granite structure called the Idaho Batholith.

"Our analysis shows that Trinity Springs is a completely protected source of water of great age, depth and purity. Water of this quality is extremely rare," said Dr. William Turner, Registered Professional Geologist, President/CEO, American Groundwater Consultants, of Albuquerque, NM.

Trinity Springs Ltd. was founded in 1990 and completed its state-of-the-art small container bottling plant at the spring source in 1998.

The largest natural food distributors in the country -- Mountain Peoples Warehouse, Rainbow Natural Foods, Cornucopia-Stow Mill, Tree of Life, Food for Health and Nature's Best sell TRINITY. TRINITY is available in .5, .75, 1.0, and 1.5 liter bottles at natural food stores and other grocery outlets throughout the U.S. TRINITY is priced below European premium waters. Suggested retail prices range from 89 cents to $1.89.

Companies: Evian

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