Spirits Platform will handle The Irishman in Australia

Spirits Platform will handle The Irishman in Australia

Walsh Whiskey Distillery has expanded the reach of The Irishman whiskey brand to Australia, through a tie-up with the country's Spirits Platform.

The Australian distributor will handle The Irishman's Founder's Reserve, The Irishman Single Malt and limited editions, The Irishman 12 Year Old Single Malt and The Irishman Cask Strength in premium retail and on-premise accounts. The deal follows Spirits Platform CEO Ian Atherton's visit to Ireland in June for the opening of the Walsh distillery

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A spokesperson for Walsh told just-drinks the brand has not been previously available in the Australian market, however its Writers Tears whiskey is handled in the country by Island2Island. 

"Whilst Australia currently accounts for 2% of global Irish whiskey sales – this is a number I'm sure will grow under the stewardship of the Spirits Platform team," said founder Bernard Walsh. 

For an interview with Bernard Walsh, click here