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NZ: Waipara brings in marketing leader

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Waipara Valley Winegrowers has appointed a new director responsible for marketing. Janyne Harman has joined the newly-formed association to spearhead its new cooperative marketing strategy.

In a statement, the association's chairman, Chris Parker, said: "Janyne's appointment is an important milestone for our organisation. It will enable us to carry out a full range of cooperative marketing activities, hone our focus and get serious about marketing our product and region."

The group of 19 wine producers in the Waipara Valley, North Canterbury, New Zealand joined forces in August to promote its wines in New Zealand and abroad, and has sourced funding from New Zealand Trade and Enterprise in the form of a grant under NZTE's Cluster Funding Programme.

Harman has most recently held the position of marketing manager for the Central Otago Pinot Noir cluster.

"Initially I will be working closely with members of our group to collectively promote ourselves at several major local events," Harman said. "This type of customer contact will help our group understand and develop on going (sic) relationships with our customers. I am really looking forward to working with this dynamic new group who have already demonstrated significant foresight and vision in this area."


Sectors: Wine

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