News

Wachusett Brewing Co's Nauti Seltzer - Product Launch

Most popular

Campari faces familiar troubles - analysis

Why 'disaster' is no hyperbole for French wine

COVID prompts spirits RTD tsunami - comment

Will 2020 see Campari Group back on the M&A hunt?

Wine's COVID battle to balance supply with demand

MORE

Wachusett Brewing Co's Nauti Seltzer

Wachusett Brewing Cos Nauti Seltzer

Wachusett Brewing Co's Nauti Seltzer

Category - RTDs, hard soda, 5% abv

Location - US, nation-wide

Available - From April

Price - TBC

Distribution - St Killian Importing

New England-based Wachusett Brewing Co has entered the hard soda category with the launch of Nauti Seltzer.

The product comes in four flavours: Raspberry, Grapefruit, Lemon Lime, and Cranberry. Each 12oz can is 110 calories. 

Wachusett has created Craft Cocktail Company, which will act as the parent company to the brand. 

Ned LaFortune, co-founder & president of Wachusett, said: "We believe WBC may be the first craft brewery in the country to research and develop a clear malt base formula and create its own line of ready-to-drink beverages."

Last month, Anheuser-Busch InBev's US unit, Anheuser-Busch, lined up the second offering from its Best Damn range of hard sodas.


Expert Analysis

Emerging Drinks Industry Trends

Emerging Drinks Industry Trends

The global recession has fundamentally changed how consumers make purchasing decisions. Drinks brands across all categories will need to work even harder to satisfy the wants of demanding and increasi...

VIEW REPORT

Related Content

Molson Coors Beverage Co to launch Coors Seltzer

Molson Coors Beverage Co to launch Coors Seltzer ...

Molson Coors lines up Vizzy hard seltzer for 2020 launch

Molson Coors lines up Vizzy hard seltzer for 2020 launch...

More to come in hard seltzer from Constellation Brands, warns CEO

More to come in hard seltzer from Constellation Brands, warns CEO...

Monster Beverage Corp exploring hard seltzer launch - analyst

Monster Beverage Corp exploring hard seltzer launch - analyst...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?