Wachusett Brewing Cos Nauti Seltzer

Wachusett Brewing Co's Nauti Seltzer

Wachusett Brewing Co's Nauti Seltzer

Category - RTDs, hard soda, 5% abv

Location - US, nation-wide

Available - From April

Price - TBC

Distribution - St Killian Importing

New England-based Wachusett Brewing Co has entered the hard soda category with the launch of Nauti Seltzer.

The product comes in four flavours: Raspberry, Grapefruit, Lemon Lime, and Cranberry. Each 12oz can is 110 calories. 

Wachusett has created Craft Cocktail Company, which will act as the parent company to the brand. 

Ned LaFortune, co-founder & president of Wachusett, said: "We believe WBC may be the first craft brewery in the country to research and develop a clear malt base formula and create its own line of ready-to-drink beverages."

Last month, Anheuser-Busch InBev's US unit, Anheuser-Busch, lined up the second offering from its Best Damn range of hard sodas.

Expert analysis

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