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UK: Research - UK energy drinks: V's market will grow, but so will the competition

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Frucor Beverages is still having trouble in the UK. It has spent heavily on its V energy drink but is making a small net loss. Frucor now expects the UK V business to become profitable during the second half of the 2002 financial year. The market is expected to continue growing strongly in the UK, at 3.3% per year volume growth between 2001 and 2005. Yet, despite this growth there is strong competition in the market, which will continue to give Frucor problems.

UK energy and sports drink consumption (lLiters million), 2001-05

2001
2005
UK
117.8
134.0
Source: Datamonitor, 2001: "Drinks On-the-Go 2001"

(c) 2001 Datamonitor. All rights reserved. Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon.

To view related research reports, please follow the links below:-

The World Market for Soft Drinks
Sports & Energy Drinks Report 2000 - West Europe


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