The waiting game is over as Sweden's Vin & Sprit (V&S) today announced it has formed an alliance with Jim Beam Brands to create a new company, Future Brands LLC, to distribute Absolut vodka in the US. Around $270m will be invested by V&S in the new joint venture which will also handle JBB's portfolio in the US. A 10% equity investment worth $375m has also been made by V&S in JBB Worldwide to strengthen it's the two companies' ties.
USA: V&S creates new US distributor with JBB for Absolut
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Why doesn’t Diageo buy Fever-Tree? - Analysis
- The Real 100 Spirits Brands Worldwide - The Facts
- Is Diageo’s US$1bn Casamigos play expensive?
- Juice category must get to grips with lead threat
- Will PepsiCo Live to Tell of Vita Coco's success?
News
- Moet & Chandon vending machine - festival debut
- Sazerac gives Tuaca packaging refresh
- Tesco unveils non-alcoholic wine range
- Bacardi uses influencers to star in Martini short
- TWE unveils Chill Check labels on new Matua wines
Market research
- Global flavoured spirits insights - market forecasts, product innovation and consumer trends
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Top Trends in Alcoholic Drinks 2017: Exploring the latest trends in beer, cider, spirits and wine categories
- Craft Beer Market in Europe 2017-2021
