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Product Launch - AUS: Vok Beverages' Bearded Lady Bourbon

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Vok Beverages' Bearded Lady Bourbon

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Category - Spirits, Bourbon, 40% abv

Available - From this month

Location - Australia, nation-wide

Price - RRP of AUD41.99 (US$45.10) per 70cl bottle

Distribution - Vok Beverages

Vok Beverages has launched a full-strength Bourbon in the Australian off-trade.

Produced by 5 Square Mile Distillery in Lawrenceburg, Indiana, Bearded Lady will also be available in RTD format, with two different abvs; 6.5% and 8.0%. Both are mixed with cola, and are on sale in four-packs of 37.5cl cans. The 6.5% variant costs AUD19.99 per pack, with the 8% version retailing at AUD23.99.

The release will be supported with point-of sale, a national tasting programme and a digital media campaign, which started last week.

Vok also owns the Vickers Gin, Three Oaks Cider and Vok Liqueur brands,


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