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EUROPE: Vodka marketing director exits Diageo

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Diageo has confirmed that its vodka marketing director for Western Europe, Simon Breckon, has left the company, after less than a year in the role. 

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Breckon had worked for Diageo for seven years in total, the company said in an e-mailed statement to just-drinks today (10 July). However, the company would not comment on the reason for Breckon's departure. 

Brands within Breckon's remit included Smirnoff, Ciroc and Ketel One.

"In the Western Europe role, Simon has created compelling brand strategies and marketing programmes across the category," the statement said.  

Prior to his role as vodka marketing director, Breckon was Diageo's global director for gin, helping reposition Tanqueray, the statement added. He was also previously marketing director for Nigeria and regional brand director for Guinness Africa.

A Diageo spokesperson also declined to confirm a report that Diageo’s Western Europe white spirits marketing director, Philip Gladman, is taking the vacant role on an interim basis.


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