US: Vito Coco creates new role, appoints president

By Andy Morton | 2 August 2012

US-based coconut water firm Vita Coco has promoted its sales VP to the newly-created role of president.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

US-based coconut water firm Vita Coco has promoted its sales VP to the newly-created role of president.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

JAPAN: Monster sees success, but faces stiff competition - analyst
Monster's entry into the Japanese market has seen initial success, but competition in the country's energy drinks sector remains "fierce", according to an analyst.

S KOREA: Red Bull plans 35% price cut - report
Red Bull is to drop its retail price in South Korea by 35%, according to a local report.

Comment - Beer - Defining Craft Beer
He's back, Back, BACK. After an absence of almost two years, we're delighted to welcome Larry Nelson, the publisher of Brewers' Guardian, back into the just-drinks fold. and, to kick things off again, Larry would like to talk to you about craft beer.

Market research related to this article

Red Bull: A trailblazer in marketing strategy
Red Bull has spared no expense in pursuit of its own path to market domination. Its efforts have been so extensive that the number of sportspeople and events it sponsors can be listed in the hundreds. In some areas the company has even popularized br...

Functional Foods and Drinks
This report analyzes the worldwide markets for Functional Foods and Drinks in US$ Million by the following Product Segments: Cereals and Grains, Beverages, Dairy Products, Snacks, and Other Functional Foods....

2012 Energy Drinks in the U.S.
Get the facts and find out what's next for this dynamic marketplace where a plethora of new players strive to grow and hope to make inroads against the industry leaders. This report profiles the top companies and brands and examines trends and issues...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page